Retailers say White Castle logo T-shirts, hooded sweatshirts, wristbands and even briefs, have taken off with fashionistas and trend-starved teenagers on the hunt for a new fad.
"It started last summer with the logos of old baseball teams," said LaVelle Olexa, senior vice president of fashion merchandising at department store chain Lord & Taylor. "It's part of a whimsical trend in the contemporary market, an attitude that takes inspiration entirely from pop culture."
Marshal Cohen, analyst with NPD Group, agreed with Olexa's views.
"In part, it's the popularity of everything retro, but it also shows the power of culture over fashion," said Cohen. "The fashion inspirations lately are not coming from established designers but from the entertainment industry, from popular culture, music and the movies." Personally I don’t understand how a burger joint log could be considered fashionable
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