Fast food chains are responding to America's increasing appetite for poultry, launching new chicken products.
Wendy's stores this week completes the rollout of a flour tortilla chicken wrap line in U.S. stores. The Chicken Go Wraps are the latest item to compete with McDonald's Corp.'s successful snack wraps.
KFC introduced a toasted version in February. Last month, it announced it plans to begin selling grilled chicken nationally next year.
This comes as McDonald's U.S. stores are starting to sell a fried chicken biscuit sandwich for breakfast. The Oak Brook-based McDonald's will introduce a southern style chicken sandwich for lunch later this year, and franchisees are touting juicer crispy chicken in the chain's sandwiches, salads and wraps.
.Wendy's International Inc. reported bad winter weather and a calendar shift due to the calendar shift with the Easter holiday contributed to a 0.1-percent decrease in U.S. same store sales, compared to an increase of 3.7 percent the same period last year.
According to www.suntimes.com on April 4th 2008
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It's obvious that a lot of fast food restaurant is working hard to change their chicken products. However, I just wonder why they don't try to find ways to prepare chicken more healthy (less calories), such as more grilled favored, or stewed.... I noticed that the reason a lot of people leaving fast food because of weight-related problems.
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